That’s why we have aggressively enforced our rights and been successful in removing numerous inferior, copycat products from the market. To take our efforts and labors of love and copy them is not only stealing, it is offensive at the deepest level. The concepting, writing, and design that goes into a Knock Knock product requires a lot of work-and overhead, by way of salaries we pay to amazing creative people-to get it just right. Knock Knock products are intensely labor intensive. Knock Knock feels very strongly that these knockoffs are wrong-unethical and damaging to both the marketplace and to morality. When I say “copying,” I mean pretty much scanning our product and outputting it on a color printer. ![]() These have come from every direction: domestic chain retailers where we all shop (and to which Knock Knock already sells its product!), international publishers and manufacturers of some repute, and in places like Etsy® and Pinterest® and Flickr® and Reddit® (our attorney made us put in those annoying ®s), in which individuals take credit for our work and either try to sell it or copy it freely. This last twelve months has been, in the words of Queen Elizabeth, an annus horribilus for us with respect to complete and utter knockoffs. ![]() We believe in staying on our game so that our creativity always keeps us ahead of the curve and we appreciate that if we are successful, there will be protegé products.Ĭopying, however, is another thing entirely. ![]() Since Knock Knock was founded, in 2002, we’ve been proud to see our influence all over the marketplace. We’ve all heard the saying “Imitation is the sincerest form of flattery.” I’d like to make the distinction between “inspired by” and “full-on copycat” here.
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